My First Experience With Facebook Fundraisers

If you’ve celebrated a birthday in the last 6 months and have it listed on Facebook then you got the same notification I got when I celebrated my birthday in May.

Facebook has partnered with the Network for Good to merge charitable giving and social media for the greater good. I work for a foundation serving at-risk youth in Orange County, California, and back in November 2016 we did a dollar-for-dollar donation match to raise funding for Covenant House California’s homeless youth programs.

My boss and I slept out on streets of Los Angeles to raise funding. I wanted to contribute to the cause and reached out through Facebook to create a fundraiser. My expectations were low because I had assumed everyone I knew was in the same boat as me, broke.

I set a high goal of $1,000 in hopes I’d make it to at least $500. After filling out the necessary information my fundraiser went live and I started to promote it weekly. What came next was amazing.

Friends donated $5, $10, $15, $50 and even a few $75 and $100 pledges. I was speechless. At the end of the fundraiser I hadn’t reach the $1,000 mark but I did break the $500 barrier and it felt great. I was so proud to call all of these people friends.

Reasons to Give to Charity Infographic

Fundraising through Facebook helped put a face and name with the cause I was supporting. It made the connection between organization and person hold weight. There was a person (me) everyone (my Facebook friends) knew and trusted, which made it easier to give a donation.

If the organization ran an ad to my friends, would they have donated? I don’t think so, because they wouldn’t connect with a logo and random nonprofit as much as a friend they know trying to make a difference.

Facebook fundraising is a game changer, but…

The check came in the mail and it was almost $200 less than raised. The Network for Good does tell you up front how much is kept, and it’s not much when it’s a small donation, but when the donation is higher so is the chunk taken out.

I understand everyone needs to make a buck, but damn. That felt bigger than a buck, and I can’t imagine how much is taken out from those who have raised thousands.

Take my experience with a grain of salt, no two fundraisers are the same. Do the research. Facebook fundraisers was a great tool to get my cause in front of friends and family.

But, it’s a business and takes a percentage out of each donation received. Now, would that many people have donated if they were asked to send a check? Probably not, weigh the outcomes. Where is your audience and what’s the best way to reach them? Will it get them engaged and is it worth the percentage?

Biglittlemarketing.wordpress,com blog footer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: